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Lamborghini Urus Debuts in Thailand, the world’s first Super Sport Utility Vehicle

[Bangkok] Renazzo Motor Co., Ltd., Lamborghini’s officially-appointed dealer for Thailand, launches Lamborghini Urus, the world’s first super sport SUV. The Urus shares true Lamborghini DNA in terms of design, performance, and a next-level sports car driving experience. Drivable everyday under any conditions, the Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments, as well as creating a new segment in the luxury car market as a super sport SUV for everyday family use.

The Urus is a new breed of Lamborghini that perfectly fits the family. The Urus retains Lamborghini’s best characteristics from the interior to the exterior that echoes unmistakable on Lamborghini design, colorways and individuality. Inside, the Urus is a sporty yet luxurious design and finish. The 4.0 liter V8 twin-turbo engine delivers the super performance of a sports car with a maximum speed for its class of 305 km/h, yet also offers easy driving in the city and maximum comfort for all passengers during long journeys under any road conditions with the Tamburo driving dynamics selector. The Urus is truly a Super SUV that transcends boundaries and expectations as it opens the door to new possibilities for both the brand and customers worldwide.

Mr. Davide Sfrecola, Area Sales Manager South East Asia, Automobili Lamborghini, said, “The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. We define ourselves as informal luxury, future shapers and designers of experiences. We want to inspire the lifestyle of our customers with best-in-class products in the Lamborghini World.”

M.L. Nathasit Diskul, Director of Lamborghini Bangkok (Renazzo Motor Co. Ltd.) said, “Lamborghini Bangkok is proud to introduce Thai customers to the Lamborghini Urus, a Super SUV that has enjoyed overwhelmingly positive feedback in every country where it has been launched and globally its production has been covered for almost a year as of today. I’m very confident that, as the world’s first Super SUV, the Urus will take the trend of super sport utility vehicles to the next level. With its pure Lamborghini DNA that offers a luxury super sports car experience, the Urus is sure to become the one and only Super SUV that is top-of-mind among Thai customers in no time.”

“The starting price of Lamborghini Urus is 23.42 million baht which includes top-class after-sales service and full-option maintenance at our service center for five years by our team of mechanics who have over 20 years of experience. The first delivery for Urus Super SUVs booked during December will be in first half of 2019. The Urus will match totally a wider range of customers’ needs, especially modern affluent generation and new-gen families. As the only Super SUV in Thailand’s luxury car market, it sets a new standard for luxury cars in Thailand while contributing to the success of the Urus around the globe,” he added.

The Urus is the most luxurious and powerful 5-seat super sports car and offers a unique driving experience. The Urus embodies renowned Lamborghini characteristics such as a lower front end with Y-shaped front air intakes complemented by slim and sleek LED headlights, and a low-line coupé body style accented by frameless doors. The luxuriously finished interior is designed to reflect the Lamborghini hexagonal theme for air vents, door handles, and cup holders. The Urus features the most advanced technologies available for driving and comfort, such as a three-spoke steering wheel with vibration damper. Multifunction switches on the steering wheel control the Lamborghini Infotainment System (LIS), which includes car set-up, Apple CarPlay and Android Auto, and telephone and navigation controls. There is also a keyless start button and touch sensors on the doors and tailgate; programmable seating positions, and an EGO driving mode.

The Lamborghini Urus is powered by a 4.0 liter V8 twin-turbo engine delivering 650 horsepower (478kW) at a maximum 6,800 rpm, and 850 Nm maximum torque at 2,250 rpm. It offers one of the highest specific power outputs in its class at 162.7 hp/l and the best weight-to-power ratio at 3.38 kg/hp. The Urus is the fastest SUV, accelerating from 0 to 100 km/h in 3.6 seconds, 0 to 200 km/h in 12.8 seconds, and has a top speed of 305 km/h. The Tamburo driving dynamics selector offers six driving modes:
  • STRADA – for comfortable driving conditions.
  • SPORT – for more stability and precision at all speeds.
  • CORSA – for more precise and performance-oriented driving.
  • NEVE – for driving on snow.
  • TERRA- for off-road driving.
  • SABBIA – for off-road driving in sand.
The Urus also features Lamborghini’s Advanced Driver Assistance Systems (ADAS) to provide a comprehensive level of safety, security, and convenience. It includes a high-beam assistant that automatically switches the headlights between low and high-beam mode; front and rear parking sensors, cruise control, and the innovative PreCognition system to prevent or mitigate collisions. Optional ADAS systems include a traffic management system, top-view camera, and trailer coupling mode.

A true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments. The most versatile Lamborghini ever produced.

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