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Introducing new Mercedes-Benz Training Center for Sales and Services

Mercedes-Benz (Thailand) Limited has officially opened a new Mercedes-Benz (Thailand) training center on Bangna-Trad Road, Km.19, with aim to certificate curriculum and train staff from sales and customer service department for all Mercedes-Benz authorized dealers across the country. This training center will also educate the Mercedes-Benz vocational students under the German standard curriculum in the field of automotive mechatronics under the German-Thai program according to German-Thai Dual Excellence Education (GTDEE). The training center should help prepare quality workforce for Thai automotive industry.

Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limited revealed that “This training center is established as part of Mercedes-Benz (Thailand) growth strategy 2025 and was funded by Mercedes-Benz (Thailand) and Daimler AG with a total investment of EUR 11 million. The grand opening of the training Center emphasizes our commitment to customers and our ambition to raise the bar in terms of quality for sales and after-sales service for the Thai automotive industry. This training facility is capable of providing 50,000 participant training days per year, including 400 in-house vocational students. The new training center covers an area of 16,300 sqm with two storey building are of 12,400 sqm, offering 28 multi-purpose theory training rooms, ten combined practical workshops for technical and body repair training, and even a true-to-life reception space with up to three vehicles display that can emphasize real-world sales and service situation. We strongly believe that our training center will produce qualified employees for the automotive industry.”

“With new technologies and innovative Mercedes-Benz products, today’s retail staff must have a completely different skillset. They are technologists that cater to increasingly complex vehicles. The new Training Center also allows us to bring our vocational education program to a new level with higher quality and quantity to support our retail network as well as to give more chances for the Thai young generation to be educated and become Mercedes-Benz employees in future. Local trainers are trained and certified by Daimler’s Global Training, with international standard curriculum that fits the needs in Thai automotive industry. The opening of new training center is a strong testament to our dedication to dealership training and certification. It also represents the next step in our quest to exceed customer expectations,” added Mr. Eckart Mayer, Director Customer Services Mercedes-Benz Cars Region Overseas, Daimler AG, the Federal Republic of Germany.

The grand opening of the new Mercedes-Benz (Thailand) Limited training center at Bangna Trad Road, km.19, on February 28th has received a high honour from H.E. Mr. Georg Schmidt, the German Ambassador of Thailand, and Mr. Varavit Kamphu Na Ayuthaya, the advisor to the Education Minister who attended the opening ceremony.

Mr. Varavit Kamphu Na Ayuthaya disclosed that “German standard is a world’s renowned standard. Particularly in terms of education, Germany has always been a strong pioneer in dual vocational education system accepted all over the world. Mercedes-Benz (Thailand) Limited is the first company who certificated the occupational training in the dual vocational training level of German curriculum for level B in Thailand during 2018, and the dual vocational training level of German curriculum for level A in global during 2019. These successes were important steps of the development in German-Thai Dual Excellence Education (GTDEE) and showed the potential cooperation of labour developing in the country. It will be recognized as an excellent prototype for professional training and provides an opportunity for a new generation in Thailand to learn and improve their potentials for their future, along with developing the industrial sector to be ready for the future of the country during the Industry 4.0 era.”

The Mercedes-Benz Training Center is located at Bangna-Trad Road, Km.19. The training center has been under construction and renovated since February 2018 and has finished during December 2019 with a total area of more than 28,700 square meters. The building is divided into two storey, including lecture rooms, laboratory, exhibition area, activity area, and a multi-purpose area with air conditioner and other facilities to support the convenience and preparedness of the training.

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