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Mercedes-Benz released 2019 performance report

Mercedes-Benz (Thailand) Limited has officially released its 2019 performance report with the German brand reaffirming its premier status in the Thai luxury automotive market for the 19th consecutive year with an annual delivery record of more than 15,000 units, thanks in part to its strong dealership network.

At the same time, Mercedes-Benz has pledged to work towards a greener future for the planet by introducing a series of plug-in hybrid vehicles throughout 2020. It will start with a mid-size plug-in hybrid SUV called 'Mercedes-Benz GLC 300 e 4MATIC AMG Dynamic' and a crossover SUV called 'Mercedes-Benz GLC 300 e 4MATIC Coupé AMG Dynamic'. The company has also announced the Mercedes-Benz EQC, the first fully electric SUV by the German carmaker, which will be launched officially in Thailand this year.

Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limited, stressed the company will not be resting on its laurels. “Last year was a great year for Mercedes-Benz globally as we delivered a total of 2,339,562 cars, achieving increased unit sales for the 9th consecutive year and the highest annual sales volume in the company’s history,” Folger said.

“And despite the impacts of a global economic slowdown on the automotive industry, Mercedes-Benz foresees stronger demand in the luxury electric car and SUV markets. As the world’s leading luxury car maker, we are on track to introduce more impressive electric models to meet global and local demands in 2020,” he added. “Mercedes-Benz maintained a strong leadership role in the luxury segment in dominant markets, including Germany, Great Britain, France, Spain, Belgium, Switzerland, Poland, Portugal, South Korea, Japan, Australia, Thailand, Vietnam, Singapore, Canada and South Africa.”

“In Thailand, Mercedes-Benz continued to lead in the premium car segment in Thailand for the 19th consecutive year, delivering more than 15,000 cars last year. A strong dealer network around Thailand is one of the main reasons that has enabled Mercedes-Benz to maintain our leadership in the premium car segment in the country,” Folger said. “With our aim to offer the ‘Best Customer Experience’, we are planning to expand our network of authorized dealers to accommodate even more customers across the country. Earlier this month we opened a new dealership and service center called Charoen Motor Chiang Rai in Chiang Rai. And just yesterday our authorized dealer ATTA Autohaus Limited opened a new showroom and service center in Bangkok. Now we have a total of 36 dealers across the country divided into 19 authorized dealers in the capital and 17 authorized dealers in upcountry.”

The company is also working to help Thai motorists transition to more ecofriendly means of transport so that the country can reduce its carbon footprint and clean up its air, especially in badly polluted urban areas. “Our business goal this year is a reflection of our concerns about the challenges of climate change and air pollution. People have become more aware of the quickly deteriorating air quality,” Folger said.

“Increased PM2.5 levels have been a direct consequence of land transportation. This explains why consumers’ demand for electric vehicles is growing. At Mercedes-Benz (Thailand) we are a leader in PHEV vehicles as we have sold more than 16,000 units of Mercedes-Benz EQ Power vehicles since we launched our first model in 2016,” Folger explained. “Mercedes-Benz (Thailand) is also one of the leaders in terms of sales for PHEV vehicles at the global market as PHEV vehicles accounted for 25% of total sales in Thailand. It is, without a doubt, an important move for us to encourage everyone to drive vehicles that produce less emission and are friendlier to the environment. Simply by using the right driving mode of their vehicles, all PHEV owners can significantly help reduce PM2.5 levels every day with every drive,” he said.

“In addition, our mission to be the leader of sustainable mobility continues with a commitment to delivering a full range of plug-in hybrid and fully electric vehicles this year. Today, we start by introducing a new mid-size plug-in hybrid SUV Mercedes-Benz GLC 300 e 4MATIC AMG Dynamic and Mercedes-Benz GLC 300 e 4MATIC Coupé AMG Dynamic, Folger said. “We will also introduce further new and greener SUVs to the Thai market, including the Mercedes-Benz GLB, the most flexible compact SUV to date with low emissions for a greener and cleaner environment, as well as the first fully electric SUV Mercedes-Benz EQC. They will be showcased for the first time at this year’s Bangkok International Motor Show. This is a direction we are fully heading into in 2020,” Folger added.

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